January 2008
Quick Tip: Add “No-Doze Presentations” to Your List of Copywriting Services January 28, 2008 (01:45:52 pm)
Here’s how to use your copywriting skills to provide an extra service for your clients – creating effective, engaging presentations for sales reps and business execs.
Are You Breaking the Cardinal Rule of Copywriting? January 28, 2008 (01:45:21 pm)
Master copywriter Paul Hollingshead explains the importance of focusing on the product’s benefits in your sales copy, rather than describing the product itself.
“Can Someone Really Make Six Figures as a Copywriter?”
January 28, 2008 (01:45:04 pm)
Theresa Frazier from the BBB asks the $100,000 question.
Words of Copywriting Wisdom: Writing ‘til Your Head Hurts January 28, 2008 (01:43:39 pm)
Copywriting productivity tips from Bill Bonner.
Writing Tips for 3 Distinctive Kinds of Real Estate Copy January 23, 2008 (05:11:46 pm)
Heather Robson shares tips on writing three different types of real estate copy.
An Interview with Real Estate Copywriter Marte Cliff
January 23, 2008 (05:11:22 pm)
AWAI-trained copywriter Marte Cliff provides tips on writing for the real estate market.
Quick Tip: Google Book Search January 21, 2008 (01:33:57 pm)
Google Book Search is a resource that allows you to search for words and phrases inside books and gives limited previews of the books containing the search terms you’re interested in.
A Proven Technique for Pushing Past Your Fears and Achieving Your Dreams January 21, 2008 (01:33:47 pm)
AWAI staff writer Guillermo Rubio shares how visualization helped him push past his fears and push open the door to achieving his dreams.
The Power of a Signature January 14, 2008 (01:33:29 pm)
Master copywriter Will Newman offers guidelines for using a signature at the end of a sales letter to build credibility and increase response.
A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 2 January 14, 2008 (01:32:49 pm)
Part 2 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.
14 Sources for Finding Real Estate Industry Contacts
January 09, 2008 (05:10:20 pm)
Discover 14 places you can find real estate industry contacts.
Copywriting Tips for the Real Estate Market January 09, 2008 (05:09:57 pm)
Heather Robson gives advice on writing successful promotions for the real estate industry.
Industry Spotlight: Real Estate
January 09, 2008 (05:08:56 pm)
Learn about statistics and trends regarding real estate copywriting.
Calling All Writers … Tell Me Your Story January 07, 2008 (01:32:33 pm)
Rebecca McEldowney asks all writers to send their stories.
“The Power of One” for Crafting Compelling Headlines January 07, 2008 (01:32:17 pm)
Master copywriter Will Newman demystifies one of the secrets of writing compelling headlines by explaining “simplicity” – having one main idea that reigns supreme.
How to Get the Most out of Creative Conferences: A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 1 January 07, 2008 (01:30:40 pm)
Part 1 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.
