What the Heck is SEO Copywriting Anyway? by Heather Robson, Freelance Copywriter

Websites depend on traffic in order to make sales. One major source of traffic is search engines. Google is the most popular search engine, but there are many out there.

The higher a website’s search engine rankings, the more traffic the site will get.

The way a search engine ranks a site is complicated. It considers a number of factors. Many of these factors are the concern of the Web designer. Some are dependent on the online community. And others fall to the copywriter who is creating the content.

That’s where you come in.

When you write copy that is useful to a Web page’s visitors, that gives other sites a reason to link to it, and that appropriately uses keywords, you help to build that Web page’s popularity. That means more visitors and more potential revenue for your client.

Now SEO copywriting is certainly a specialty, but it is not a niche industry. Online advertising is a channel that most businesses use. And it’s only going to continue to grow.

Every copywriter, no matter what niche you specialize in, needs to know how to write SEO copy.

Once you master that skill, you will be able to approach your existing clients and offer these benefits:

• More traffic to their Web pages
• More repeat visitors
• Better search engine rankings
• A higher percentage of conversions

By mastering SEO copywriting and helping your clients see the benefits, you’ll make yourself more valuable to them, you’ll line up more work, and you’ll command higher fees.

When you know SEO copywriting, everyone wins. So tune in to the next issue of Copywriting Insider to learn more about writing successful SEO copy.