Bonus Lesson: Understanding the Math
It’s the marketer’s job to understand the mathematics behind profitable direct-response campaigns, but Master Copywriter Gary Hennerberg shows us that it’s helpful for copywriters to understand “the numbers” too.
One way to do this, according to Gary, is to develop an “Allowable Marketing Cost” model. It’s not as difficult as it might sound. In fact, he wrote an article about it that we’ve posted here: http://www.awaionline.com/masters/worthit/
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
Published: November 17, 2007
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