Exercise Products: 4 Ways to Overcome Your Prospect’s Objections
Let’s face it. People don’t like to exercise. Some dislike it more than others, but almost everyone feels like they should exercise … but they just don’t want to. So you have to be prepared to overcome all of their negative associations when you’re writing for the exercise industry. Here are four strategies to get your prospect ready to make a buying decision.
- Use words that resonate positively. One of the first things you should do is establish the kind of language you plan to use in your promotion, and then be consistent. Try to avoid words that have a negative connotation – like “exercise.” Instead use positive (or even neutral) words – like “workout” or “conditioning.”
- Focus on benefits rather than features. This is hardly original advice, but it’s especially important in this industry. The features of your exercise program may very well include hard work and sweat. You don’t want to sell those features. You want to sell more energy, a slimmer waist, and a healthier heart.
- Call on the power of the average Joe. Endorsements are great. Even better is a before-and-after story – especially one with before-and-after pictures – from someone who fits right in with your target audience.
- Create a powerful guarantee. Reaping the benefits of exercise takes time. So encourage your client to offer a more-powerful-than usual guarantee with his program. If, for example, your client usually offers a 30-day guarantee, encourage him to extend it to 60 days. This shows your prospects that you have confidence in the program, and puts to rest fears that they won’t have time to determine if the program will work for them.
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
Published: November 28, 2007
“What routine? That for me is one of the joys of freelance copywriting – not being tied to a desk at certain hours of the day.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
Guest, Leave a Reply
Please Note: Your comments will be visible by everyone.