Industry Spotlight: Health Supplements

Americans are big on natural health, which means the supplement industry is huge. Just take a look at these facts:

• Americans spend billions annually on vitamin, herbal, and mineral supplements. Depending on whether or not you include weight-loss products, spending estimates range from $11 billion a year to more than $45 billion.
• Fifty-three percent of Americans buy supplements – a market that’s well over one hundred million people strong.
• The industry grows an estimated 10% each year.
• There are over 6,000 different vitamins, herbal supplements, minerals, and supplement formulas being sold in the market today – and that only accounts for well-known brands. Include smaller brands, and the number increases significantly.

The vitamin and supplement industry has an ongoing need for good copywriting, making it a great niche for any copywriter to find projects.