November 2007
Exercise Products: 4 Ways to Overcome Your Prospect’s Objections November 28, 2007 (04:47:21 pm)
Heather Robson gives you four strategies to overcome objections in health and fitness promotions.
Fitness Guru Matthew Furey Gives You the Secrets to His Success
November 28, 2007 (04:46:51 pm)
In an interview, fitness expert Matthew Furey shows how direct response marketing works to build an exercise business.
Dr. Sears Reveals the Challenges of Writing for the Exercise Industry … And How to Overcome Them
November 28, 2007 (04:46:32 pm)
PACE program creator, Dr. Sears shares what challenges face a copywriter in the exercise industry and gives strategies for success.
Industry Spotlight: Exercise
November 28, 2007 (04:45:48 pm)
Find out about trends and statistics in the exercise market.
Quick Tip: The AWAI Peer Review System November 26, 2007 (11:29:26 am)
An explanation of the peer review system Michael Masterson recommends.
How to Fail Forward – to Ensure Success November 26, 2007 (11:29:13 am)
Michael Masterson reveals what to do when you get caught in a rewriting loop.
Quick Tip: How to Be On Time … Everywhere! November 17, 2007 (11:25:18 am)
Will Newman gives you an online resource to help you keep track of time zones.
Bonus Lesson: Understanding the Math
November 17, 2007 (11:24:54 am)
Master Copywriter Gary Hennerberg shows us that it’s helpful for copywriters to understand “the numbers.”
“It’s All About the Sale. It’s All About Readability” November 17, 2007 (11:24:25 am)
Lori Haller shares how readability can boost your direct response package's performance.
Sandy Franks on How to Get Your Name in Your Best Clients’ “Golden Rolodex” November 12, 2007 (11:23:52 am)
Sandy Franks lets you in on the secrets of becoming your clients' favorite copywriter.
2 Essential Keys to Surpassing the Best in Your Field November 12, 2007 (11:23:35 am)
Michael Masterson shares how to become better than the best in your field.
3 Powerful Ways to Get Your Prospect Ready to Listen November 07, 2007 (11:51:43 am)
Heather Robson reveals three tips for establishing trust with your audience when writing a health supplement promotion.
Alan Serinsky on Writing Great Copy for Supplements
November 07, 2007 (11:46:14 am)
Alan Serinsky shares his tips for writing great copy to sell supplements in the alternative health market.
Jeff McGeary on the Challenges and Rewards of Writing Great Copy for Supplements
November 07, 2007 (11:35:06 am)
In an interview, Jeff McGreary shares secrets for successful copywriting in the supplement industry.
Industry Spotlight: Health Supplements
November 07, 2007 (11:09:57 am)
Find out about trends and statistics in the health supplements market.
Editing the Easy Way November 05, 2007 (11:23:19 am)
Will Newman provides tips on making the editing process easier.
“Don’t Quit”
November 05, 2007 (11:23:07 am)
A note of encouragement from AWAI member Clyde McDade.
4 Tips for Mining Golden Copy Nuggets with a Good Interview November 05, 2007 (11:20:22 am)
AWAI member, Heather Robson gives you four ways to get more out of an interview.
