Quick Tip:
Is Your Swipe File Missing Something Important?
When you get a DM package in the mail, stop being a copywriter for a moment and step back into the role of naïve consumer. If the piece is so bad that you're ready to toss it, DON'T.
Add it to your swipe file.
Every serious copywriter needs a swipe file. But many beginning copywriters have swipe files that are missing some extremely important samples.
Samples of poor copy.
You can learn a tremendous amount about how to craft a strong DM package by examining – and physically copying – the work of masters.
But you can also learn a lot by analyzing the dogs, the pieces you see in your mailbox and email inbox that leave you cold.
Analyze those bad DM packages carefully – from the image and words on the envelope, through the headline and lead, and all the way to the end.
Was the envelope copy strong enough to get you to open the letter? Were the words and images on the magalog convincing? Did the headline bring you into the package and make you want to read more?
Where did you stop wanting to read?
It is always easier to see someone else's mistakes than to see our own. So when you read copy that isn't working, the blunders are going to jump off the page. And they could be the same blunders you've been making without realizing it.
When you're able to see common copywriting mistakes in this new light, you begin to understand how to strengthen your own writing.
One warning: Do not write out bad copy in longhand like you've been advised to do with great copy. You want to train yourself to copy that isn't working … but you don't want to practice writing it.
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
“That first paycheck told me I could do this. Recent paychecks and referrals are confirming that I’m on my way to living the dream.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
Guest, Leave a Reply
Please Note: Your comments will be visible by everyone.