Industry Spotlight:
Fundraising
I just checked my mail, and today I’ve received fundraising direct-mail packages from Habitat for Humanity, Make-A-Wish Foundation, the American Cancer Society, and my local animal shelter … and soon I’m expecting stacks of political appeals.
It’s a copywriter’s dream!
The good news is that there’s plenty of room for you to successfully carve out a profitable niche in this field. Not only is writing fundraising copy a rewarding endeavor, but the sector is enormous … and good copywriters are in huge demand.
In fact, according to our latest research findings, a staggering 1.8 million charities raise funds in the U.S. each year. That’s 1.8 million potential clients for you copywriters interested in breaking into this expanding and rewarding sector.
Take a look at this …
Size of the Industry: $17.6 Billion (Estimated DM expenditures for 2007)
Number of Major Fundraising Mailers in the Who’s Mailing What! Archive: 1,461
Number of Fundraising Mailings Tracked by the Who’s Mailing What! Archive: 24,397
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