Industry Spotlight: Fundraising
I just checked my mail, and today I’ve received fundraising direct-mail packages from Habitat for Humanity, Make-A-Wish Foundation, the American Cancer Society, and my local animal shelter … and soon I’m expecting stacks of political appeals.
It’s a copywriter’s dream!
The good news is that there’s plenty of room for you to successfully carve out a profitable niche in this field. Not only is writing fundraising copy a rewarding endeavor, but the sector is enormous … and good copywriters are in huge demand.
In fact, according to our latest research findings, a staggering 1.8 million charities raise funds in the U.S. each year. That’s 1.8 million potential clients for you copywriters interested in breaking into this expanding and rewarding sector.
Take a look at this …
Size of the Industry: $17.6 Billion (Estimated DM expenditures for 2007)
Number of Major Fundraising Mailers in the Who’s Mailing What! Archive: 1,461
Number of Fundraising Mailings Tracked by the Who’s Mailing What! Archive: 24,397
Learn the Secrets of Writing for the Fundraising Market
What if your sales copy did more than just earn you a six-figure income? What if it also helped 3 million people in 29 countries get access to clean drinking water …provided safe, secure housing for 5,400 families in the US protected 160,000 acres of timberland in Tennessee and Oregon …put 23 new computers in the elementary school down the street …
With AWAI’s Secrets of Writing for the Fundraising Market will have you earning money for writing highly-effective fundraising letters … and feeling satisfied in the knowledge that you’re doing something to improve the world.
