Quick Tip: A Critical Element of Every Fundraising Appeal
According to FundRaising Success magazine, there is one critical element of a strong fundraising appeal that many copywriters don't understand: You must give your prospective donors a short, absolutely clear statement of what you're asking them to accomplish with their gifts.
Use direct language that's easy to understand, and describe EXACTLY what the gift will mean to those who will benefit from it. Write from your heart.
Here's an example taken from a local Rotary Club fundraiser:
"Your gift of $10 buys a beautifully illustrated, hardback Random House Children's Dictionary for a 3rd grader in our community. Many of these children come from families living at or below the Federal poverty level. And for many of these children, this is the first book they will call their own.
"A gift of $50 puts 5 children on the path to literacy … and $100 means 10 children will be able to bring these beautiful books home to assist and encourage them to do well in school."
Learn the Secrets of Writing for the Fundraising Market
What if your sales copy did more than just earn you a six-figure income? What if it also helped 3 million people in 29 countries get access to clean drinking water …provided safe, secure housing for 5,400 families in the US protected 160,000 acres of timberland in Tennessee and Oregon …put 23 new computers in the elementary school down the street …
With AWAI’s Secrets of Writing for the Fundraising Market will have you earning money for writing highly-effective fundraising letters … and feeling satisfied in the knowledge that you’re doing something to improve the world.
