Top Five Catalog Mailers
- Oriental Trading Company
Value-priced novelty items, party supplies, toys and home décor items.
www.oriental.com - Victoria’s Secret Direct
Women’s intimates, apparel and accessories.
www.victoriassecret.com - Omaha Steaks
Steaks and gourmet foods.
www.omahasteaks.com - TravelSmith Outfitters
Men’s and women’s easy-to-pack active wear, travel apparel, travel gear and accessories.
www.travelsmith.com - CDW Corporation
Technology products and services.
www.cdw.com
[Editorial Note: Top mailers are determined by the number of mailing offers received by the Who’s Mailing What! Archive – the world’s largest swipe file with access to over 10,000 controls in nearly 200 categories. To learn more about the Archive, and exclusive AWAI member access, click here: www.awaionline.com/whosmailing]
Learn the Secrets of Writing for the Catalog Market
The number of catalogs in the U.S. today now exceeds 10,000 – and effective catalog copywriters are in such high demand. It doesn’t take a lot of time … and the money’s good. Better than good, actually … it pays on average $100 an hour.
Learn and follow the principles and techniques in AWAI’s Secrets of Writing for the Catalog Market written by legendary catalog copywriter Herschell Gordon Lewis, and you’ll be qualified to write copy for any catalog – consumer or business. Yes, you’re reading that right … ANY catalog!


