Quick Tip:
Make Your Clients Happy With Smaller PDF Files
Adobe Acrobat (not Acrobat Reader, but the full Acrobat application) is a powerful tool that every DM designer should have. It lets you convert files into PDFs that your clients can view on any computer (Mac or PC); even if they don't own the design software you used to create the layout.
Acrobat lets you create low-resolution PDFs for proofing and high-resolution, print-ready PDFs. Sometimes, however, the resulting file size is too big to email or for Web use, even if you saved it with low resolution. This happens with long and image-heavy documents.
There's a very easy way to reduce file size with Acrobat. On the menu bar, go to File > Reduce File size. Click OK, and save a copy of the reduced file with a new name so you don't lose the original PDF.
Unfortunately, that gives you little control over how much the file size will be reduced. And here's where another function of Acrobat comes in handy: PDF Optimizer.
On the menu bar, go to Advanced > PDF Optimizer. A window opens that gives you control over the compression of the embedded images and fonts. There's also an option to clean up your document by deleting invalid links and bookmarks, and a quick way to optimize the PDF for Web viewing.
Using Optimizer takes a bit of practice. So, just in case you delete too many components by mistake or the image resolution turns out to be too low, make sure you always save the optimized file as a copy so you don't lose the original.
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