From The Golden Thread Mailbag …
Legal Risk as a Copywriter
Hi Pat,
I am working on the Accelerated Program for Six-figure Copywriting, making certain to follow the instructions exactly and completely. I’ve hit a little snag. I read something I don’t understand and I don’t know where to get the answer.
On Part II, Section 10, page 68, there is a picture of the Newsweek Magazine – Active Subscriber Datacard. The first line is: 2,564,426 – $85.00/M.
What does the “M” stand for?
Muriel R.
Hello Muriel,
This is a simple but important question. You need to understand exactly how to read a datacard. Don’t think twice about asking any question you may have.
List brokers charge for a list by the amount and quality of names on it. This particular list goes for $85.00 per thousand names. The “M” represents “one thousand.”
Hi Pat,
Here’s a question. Do freelance copywriters need to purchase business insurance to protect against fines or lawsuits related to errors, omissions, libel, slander, etc.?
Pam
Hello Pam,
Great Question!!
The complete answer to this question is complicated – and would take far more space than I have here. But, generally speaking, as a copywriter, you are not at risk for lawsuits because …
- You are not going to make untrue claims about the products you’re writing about.
- Your client is ultimately responsible for the product itself.
There are other – more involved – considerations. AWAI has an excellent (and affordable) program called “Freelance Business Success in a Box.” I recommend you pick up a copy. It will answer all your questions about starting and running a freelance business.
That’s it for this week. Thanks to one and all- and keep those emails coming!
Pat
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
“I’ve owned several small businesses before, but didn’t like the fixed schedule and other limitations (not to mention having to work every holiday). I feel much less restrained and free to create now.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
Guest, Leave a Reply
Please Note: Your comments will be visible by everyone.