Quick Tip:
The Smart Designer's Bookshelf
The following two books would be great additions to your bookshelf …
The CMYK Tintbook lets you predict color with confidence. Just choose a color, find the tint you want in the book (from 25,000 screen tint combinations), then plug the CMYK values into the layout program you're using. The color will print just the way you envisioned it.
It's available on coated or uncoated stock for $80 each at www.tintbooks.com. While the price may seem steep, it's well worth it to be able to get the color right the first time.
Type & Layout: Are You Communicating or Making Pretty Shapes by Colin Wheildon. This valuable resource shows you when typography should be an invisible communication tool and when it should attract attention.
Here's what two direct-marketing experts say about the book:
Roger C. Parker – “Now when you break the rules, you can predict how many readers you'll lose!”
Mal Warwick – “You need this book if you use the printed word to sell, promote, or persuade. This book has helped me and my colleagues raise hundreds of millions of dollars.”
As you've learned in the GDS program, good type choices increase readability … and marketing success. Wheildon gives you the skinny on what makes type work for headlines, newsletters, ads, magazines, and more.
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
“I’ve owned several small businesses before, but didn’t like the fixed schedule and other limitations (not to mention having to work every holiday). I feel much less restrained and free to create now.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
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