Quick Tip:
Frank Bettger’s Self-Promotion Secret

Today’s Quick Tip was inspired by a book I read recently: “How I Raised Myself From Failure to Success in Selling” by Frank Bettger

Frank turned his struggling insurance career around when he decided he was going to “tell his story” to at least four people a day. He also made the commitment to keep detailed records of each of those meetings.

The result …

He found that steady self-promotion resulted in a steady and predictable stream of new clients.

To make this work for you, you have to do three things:

  1. Do some self-promotion every day, five days a week … no exceptions.

    When assignments start to roll in, you may be able to scale back a bit. But if you stop completely, so will your stream of new clients.

  2. Keep a detailed record of your efforts. Create a spreadsheet tracking the response to every query you send. Update it religiously.
  3. Start now. Find four businesses you want to write for and contact them … TODAY.

AWAI Holiday Sale: Up to 75% Off AWAI’s Most Popular Programs

To help make 2018 your breakthrough year, we’re offering huge savings (up to 75% off!) on our hottest resources … Whether you want to learn how to write stronger copy, finally choose your niche once and for all, land your first client, or set yourself up to make 2018 your most profitable year yet!

But hurry! The sale only runs until December 14th at midnight. After that, everything’s back to regular price.

Access the Holiday Sale Here.


Click to Rate:
No ratings yet
Published: November 27, 2006

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)

×
Save up to 75% on the Programs You Need to Set Yourself Up for Greater Success… More Clients… and Bigger Paydays!