Quick Tip:
Maneuvering the Commercial Printing Maze Safely
Up until this year's Bootcamp, the commercial side of printing always seemed confusing to me … and more than a bit scary. But having Tom the printer there to answer our printing questions helped relieve the confusion. It also got me excited about this aspect of design.
So on the way home, I stopped by Barnes & Noble and found two new books about printing that I want to share with you.
The first is Real World Print Production. Like most of the Real World books I've seen, this one is thorough. What I especially like is that it has specific chapters for print issues with software like InDesign and Quark.
The other book is The Official Adobe Print Publishing Guide, Second Edition. This book isn't quite as intense as the Real World book, but it provides a good overview of the subject. It has a number of glossaries for the various sections, and is a good starting point for graphic designers.
The main chapters in the Adobe book are:
- Color and Commercial Printing
- Constructing a Publication
- Imaging and Proofing
- Project Management Guidelines
This might not look like much, but each chapter has about 10 different sections (such as Printing Terms, Using a Color Management System, Checking Your Files, and Selecting Vendors).
And, at under 200 pages, it won't overwhelm you.
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
“I now have the freedom to work at home, or at any place in the world, as long as I have a laptop and Internet connection. And, not having to battle the brutal Houston traffic each day is a huge plus!”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
Guest, Leave a Reply
Please Note: Your comments will be visible by everyone.