Quick Tip:
Hold a Self-Promotion Contest …
With Yourself
Without a doubt, promoting yourself to potential clients is one of the most important steps in building a successful design career. But a big stumbling block that most beginning designers face is actually doing it. It's always possible to come up with reasons why you're going to start doing it “tomorrow.”
Here's a great way to get yourself over this roadblock: Start a competition with yourself.
Make up 10 portfolio packets at a time, and give yourself a weekly or biweekly goal to have all of those packets out the door, sent to potential clients. Reward yourself when you accomplish your goal on time – perhaps by treating yourself to a special meal, going to a movie, or taking yourself and some buddies to a ballgame.
You can never send too many packets. Even though I'm booked through 2006, I still send out one or two packets each week – and that's in addition to regularly keeping in touch with clients (via email or telephone) whenever I get information or a HOT tip that might interest them.
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