Quick Tip:
Quick Typography Shortcuts to Improve Response
Inconsistent use of typographic elements like ellipses and dashes is a speed bump for the prospect. Inconsistencies make reading more difficult and jeopardize the success of the package.
There's a good chance copy you get from copywriters will not have the ellipses and dashes formatted consistently throughout the copy. As the designer, it's your job to make sure they are.
The following shortcuts for ellipses and dashes guarantee consistency. They work in most layout as well as in many word processing programs.
Ellipsis: If you type three periods in a row to create three-dot ellipses ( … ), the result will be too light and too close together. If you type three periods with spaces in between (. . .), the result is too wide.
In InDesign, you can locate true ellipses in the Glyphs palette (under “TYPE” in the toolbar). Or use the keyboard shortcuts from the table below.
Em and en dashes: In InDesign, (1) go to Type > Glyphs, (2) go to Type > Insert special character, or (3) use the keyboard shortcuts from the table below.
| Element | Mac | PC |
|---|---|---|
| Em dash (—) | Shift Option - (Press & hold shift, Option, and dash at same time.) | Shift Alt - (Press & hold shift, Alt, and dash at same time.) |
| En dash (–) | Option - (Press & hold Option and dash at same time.) | Alt - (Press & hold Alt and dash at same time.) |
| Ellipses ( … ) | Option ; (Press & hold Option and semicolon at same time.) | Alt ; (Press & hold Alt and semicolon at same time.) |
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