From The Golden Thread Mailbag …
Hard Copy
Hi Pat,
I found it interesting that, in a recent article for The Golden Thread, Bob Bly recommends printing out online articles and mailing the hard copy to a client you would like to keep in touch with. Why not simply email the article? Is there a psychological aspect to this?
Thank you again for The Golden Thread and all of its insights. Thank you for following up with Bob on my question.
Matt F.
Hello Matt,
Great question. Yes, there is definitely a psychological aspect at work here. For one, printing and mailing hard copy takes thought … a lot more thought than dashing off an email. Plus, businesspeople are already overwhelmed by all the email they get. Mailing hard copy of an article not only makes more of an impression, it’s more likely to get looked at.
Hey Pat,
When prospecting for direct-mail work, does one look for direct-mail companies … or for businesses looking to hire direct-mail companies?
I never thought much about DM before I started on this program, and now I’m not sure if those big companies – the ones that churn out a gazillion DM letters – fulfill their requirements with staff writers, or if they outsource them to freelancers.
On the other hand, do companies looking to initiate a DM campaign hire a writer, and then a DM company for distribution? Or does the DM company take care of everything?
I have no problem prospecting in the corporate marketplace, but I have to confess that I don’t even know where to begin looking for direct-mail companies (Google? Phone Book? Chamber of Commerce? The junk mail I get every day?). And I’m not sure who to ask for if I finally figure it out!
Thanks for any help you can give.
Michelle
Hello Michelle,
Section 39 of the Accelerated Program answers these questions and more. Plus, you might want to spend some time reading past issues of The Golden Thread. We cover this very important topic – how do you land your first client – on a regular basis.
Good Luck!
Thanks to one and all. Keep those emails coming!
Pat
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
“I was thrilled to find I’d broken the $20K mark with minimal effort, but more than that it was incredibly satisfying to know I’d earned that money independently - using only my mind and a computer.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
Guest, Leave a Reply
Please Note: Your comments will be visible by everyone.