Quick Tip:
Do You Really Need a Blog?
You've undoubtedly heard the term “blog” … and wondered if you need one. A blog (combination of the words “web” and “log”) is like an online diary. It frequently contains information posted every day or every few days.
Blogs are popular because blogging software doesn't require any technical knowledge. You type and send. It's that simple.
Properly used, it is a powerful marketing tool. Here's why:
- A blog's continuous new content keeps your site fresh, making it more attractive to search engines.
- By adding a page linking to vendors, organizations, interests, and inspirations, you get them to link back to you. This increases traffic to your website.
- A photo-uploading feature lets you showcase your work on your blog with little effort.
A blog is an excellent way to build your expertise. Renowned copywriter, Bob Bly, uses his blog to discuss copywriting, marketing, and business issues. He asks for reader opinions on each topic, keeping the discussion lively and informative.
As a graphic designer, your blog should focus on professional issues — an extension of your professional personality — rather than a daily diary.
For more information, or to set up your own blog free, go to www.blogger.com.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”
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