Resumes for the Executive Set: How to Price Your Services for the High-End Market
By far the most lucrative market segment for your business is in writing executive-level resumes. Broadly defined, executive-level resumes are for those clients seeking positions that pay over $100,000 per year.
The clients who fall into this category can be executives, physicians, lawyers, or senior academics. The resume format varies widely, depending on the individual’s profession. But, that said, established resume writers typically charge a minimum of $650-$700 to create a resume for somebody in this group. On the average, they charge a bit more, something closer to $1,000. Because these clients are seeking a high-paying position – often including bonuses and stock options – they have no problem paying well for an effective resume.
Many professional resume writers make a specialty of writing for this executive-level market. The higher fees they charge per resume allow them to work with a smaller number of clients than if they focused on entry-level resumes.
Keep in mind that a potential client who is looking for an executive-style resume – and who is willing to pay for it – is going to expect a lot more. You will need a solid track record of writing persuasive resumes that really set your clients apart when they’re vying for highly competitive positions.
Regardless of the type of resume, you should never resort to simply restating a historical list of job descriptions. With an executive-level resume, this is even more vital. Companies looking for candidates to fill the top positions in their organizations will be investing a lot – in recruiting, salary, perquisites, and more. In return, they need to know that the person they choose will be able to successfully step in to generate profits and provide leadership to the organization.
As you start to sell your services in this segment of the market, you will find it easier if you have industry credentials to validate your skill level. A certification – or at least a membership affiliation – from one of the national resume writers’ organizations can be very helpful. Check out the Professional Association of Resume Writers and Career Coaches (www.parw.com) or the National Resume Writers Association (www.nrwa.com) for more information on membership and certifications.
Another great way to gain clientele in this area of professional resume writing is to team up with executive search firms or executive recruiters. One of the most lucrative partnerships in my career as a resume writer has been with a talented executive recruiter who specialized in placing marketing professionals at the executive level.
She had very high standards for the type of resume she would send to her clients. If she liked the candidate – but not the resume – she would hire me to create a quality resume before she would consider sending it. This contact alone now generates five to eight executive resumes a month for my resume business!
All in all, the executive-level resume market is not for the novice resume writer. You must have proven your value before a client will consider paying a four-figure tab for a resume. But, once your business and credibility are established, this niche can provide you with very handsome returns.
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