Quick Tip:
Two Words That Could Kill Your Promotion
Imagine that you’re buying a car. You’re about to sign the papers when the salesman says something that makes you question everything else he’s said so far.
"The Modicum 386X is the safest, sexiest, fastest car on the road," he says. "Trust me. You won’t be sorry you bought it."
"Trust me." These two words immediately send up a red flag in the prospect who hears them … or reads them in your promo.
Your prospect wants to trust you. (And by "you," we’re of course talking about the person in whose voice/name you’re writing the sales letter.) You gain that trust by divulging the company’s/product’s track record. By supporting your claims with real, believable, understandable evidence. By writing in a friendly, authoritative, conversational tone.
You do NOT gain trust by telling your prospect to trust you. Those two words are sure to raise doubts in his/her mind. However, you can say things like "People have trusted Boucher Industries for 68 years. We’ve earned that trust because …" And then give the real reasons.
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
“What routine? That for me is one of the joys of freelance copywriting – not being tied to a desk at certain hours of the day.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
The title hooked me. I wanted to find out what the two words were.
I will remember the tip.
FredF – July 20, 2010 at 11:47 pm