Quick Tip:
Busting Through Creativity Roadblocks
We all get them – those frightening periods of time when the idea well feels empty. When it feels like you'll never get another creative thought.
How do you handle these dry periods? Pace the floor? Stare at the computer screen?
A university study that National Public Radio reported on recently shows that if you're trying to make a breakthrough this way, you're going about it all wrong.
The researchers paired two groups of study subjects. The first group was given a problem to solve, a number of "starter ideas," and specific exercises for getting started. The second group was presented with nothing but the problem – and they did significantly better than the first one.
This study demonstrates that the most effective way to come up with creative ideas is to let your subconscious do your creative work.
In other words, don't try to force creativity.
Arm yourself with a ton of research. Study your swipe file … not just for specific ideas, but to add ideas and images to your subconscious.
Then let those ideas percolate for several days. Think about the entire project while you're driving, having coffee, or showering. But do NOT try to think about a solution to any particular problem.
When you least expect it, a great idea will pop into your mind and end your creativity roadblock!
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