5 Quick Tips for Writing Powerful Catalog Copy
Writing catalog copy can be very lucrative. But to boost the pulling power of your copy, you need to follow all the basic principles of writing strong sales copy – only "in miniature." Here are some tips to help you do it:
-
Use colorful, "visual" language.
Paint a word picture in the prospect's mind of how the product in the illustration will improve her life. "When friends see you cooking with your 3-quart, enamel-clad, satin-finish, 602 stainless steel saucepan, they'll immediately recognize your commitment to fine cooking – and to elegant living."
- Write precise, specific descriptions.
Instead of saying that the watch in the accompanying photo is "Waterproof to 50 meters," say "This rugged diver's timepiece – developed by U.S. Navy Seals – withstands hydrostatic pressure when you're diving as deep as 50 meters."
- Write sales-oriented captions.
State a benefit, promise to solve a problem, or work on the prospect's emotions and psychological motivators. "Tell friends, associates, and acquaintances that you KNOW fine wine. Serve them Chateau Barnacle."
-
Make it easy to order.
At the bottom of each catalog page, for instance, you could say: "Turn to our handy, easy order form on page 26. Or, for faster service, call 1-888-555-0011." Then make sure the form is easy to fill out.
-
As with all sales copy, stress the benefits.
What the product does for the prospect is more important than how it works, how it was made, or how well it has sold.
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
“That moment when you close your eyes, suck in your breath and say a silent "yes!" happened just recently when I got a royalty check in the mail. That one project has turned out to be quite profitable.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
Guest, Leave a Reply
Please Note: Your comments will be visible by everyone.