May 2004

Quick Tip: Make Your Copy LOOK Easy to Read
May 31, 2004 (04:40:54 pm)

Whether or not your copy looks easy to read affects whether or not it gets read.

Crafting Unquestionable Proof to Seal Your Sale, Part By Will Newman May 31, 2004 (03:51:44 pm)

Will Newman explains the final four steps to making your direct response package's proof compelling and motivating.

Avoid Clichés Like The …
May 24, 2004 (02:01:54 am)

How your copy will benefit if you avoid clichés.

Crafting Unquestionable Proof to Seal Your Sale, Part 1 By Will Newman May 24, 2004 (02:00:30 am)

Will Newman explains three simple steps to making your direct response package's proof compelling and motivating.

Quick Tip: Make Your Copy More Professional by Avoiding This Common Mistake
May 17, 2004 (02:05:05 am)

How to avoid misusing it's and its.

There's Power in Numbers: Strengthening Your Copy Through Peer Review
May 17, 2004 (02:01:54 am)

Find out how peer review can help you write stronger direct marketing packages.

Quick Tip: Create Your Own Website – Quickly and Inexpensively By Krista Jones May 10, 2004 (02:08:47 am)

Krista Jones gives you a quick guide to creating your own website.

Promote Yourself for Pennies With Postcards
May 10, 2004 (02:01:54 am)

Discover how to put a low-cost marketing tool to work for you.

Quick Tip: Arthur Johnson Answers the Question "How Much Research Is Enough?
May 03, 2004 (02:12:11 am)

Master copywriter Arthur Johnson helps you know when the research you've done is enough.

Create More Compelling Copy by Going Beyond Features and Benefits By Bob Bly May 03, 2004 (02:05:24 am)

Bob Bly shows you how to write benefits with greater emotional impact.