Quick Tip: 6 Ways to Make Your Headlines and Teasers Stronger
- Review the core complex.
- Study past examples.
- Write many of them.
- Say them out loud.
- Subject them to the 4U's.
- Test them with a panel review. (See Three Steps to Writing Better Copy.)
Read “The Golden Thread” and make more money as a copywriter:

“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”
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