Success by the Numbers:
Comparing Your Package Results to Typical Industry-Wide Direct-Mail Response Rates
The Direct Marketing Association (DMA) recently published a comprehensive study that provided direct-marketing response rates for 2003. They looked at 12 different media, including direct mail, telephone sales, dimensional mail (which includes three-dimensional mailings, videotapes, audiotapes, diskettes, and promotional items), catalogs, and e-mails. The medium with the highest overall average response rate (regardless of the campaign objective) was the telephone (7.44%). Dimensional mail (3.88%) had the second highest overall response rate, and direct mail came in third at 2.55%.
Let's look more closely at the direct-mail stats. When the objective of the marketing campaign was to solicit and close the sale, direct mail produced average and high response rates of 1.61% and 8.88%, respectively. However, when the objective of the campaign was to generate leads, direct mail produced average and high response rates of 2.56% and 15.00%, respectively.
Once one of your promotions is complete, gauge its results against the DMA's benchmarks to see if it came in above or below these standards.
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
“I’m no longer stuck in a 8-5 job in an industry in which I have little interest, for an average salary, with very little time with my son. Copywriting’s made all the difference in the world.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
Guest, Leave a Reply
Please Note: Your comments will be visible by everyone.