Market to the Person Your Prospect Wants to Be
A recent newspaper article mentioned that a once-popular teen magazine had gone belly up. One business analyst was quoted as saying that teens didn't think it was "cool" anymore – a fate worse than death for this demographic. Apparently, the misguided editors had run a series of articles on current pop stars in the 14- to 16-year-old range – the same age group as the magazine's target audience.
The problem is, young teens don't want to read about pop icons their own age – they want to read about those who are the age they wish they were: 18 or older. The same lesson applies when targeting senior citizens. Smart marketers produce images of slightly gray-haired but very healthy, active, smiling folks – just what all seniors want to be.
Can You Write a Simple Letter?
Five years ago, Paul Hollingshead tossed out his old life. He went from making $6.50 an hour to making $400,000 a year working part time from anywhere he wants – AWAI’s Accelerated Program for Six-Figure Copywriting can help you do the same.
