4 (Incredibly Simple) Ways to Gain the Confidence You Need to Go Out and Get Clients
A student from our Selling Yourself teleconference program recently asked a basic – but very important – question:
"How do I get some confidence in my work so that I can go out and get clients? I am in the Masters and Guaranteed Success programs and feel that I have grabbed a tiger by the tail. Afraid to let go and afraid to hold on. I think I need some kind of a low-key way to get my foot in the door. I have tried volunteer work and have been rebuffed several times. I would like to do business-to-business writing and direct-mail writing. I am hoping that this course will enable me to do this."
BB: Well, I am the least self-confident person you would ever want to meet, so if I can do it, you can do it too.
Entire books have been written about gaining confidence and self-esteem, but here are my quick tips:
- Work very hard to get good at your craft. Be a total student of direct response.
- Do the best job you can on every assignment. Put twice as much effort into the work as you feel the client is paying for.
- Be modest in your promises to the client. Don't tell him you will beat his control; tell him you will write the strongest package you can that you feel has the best chance of beating the control. Under-promise and then over-deliver.
- Find another AWAI student or writer who can be your "copy buddy." To get a second opinion, you read each other's work before you send it to the client. This gives you greater confidence in the copy you submit. AWAI has created a great resource on their website forum to do just this. Simply go to their website forum (www.awaionline.com/forum ) and click on the "Peer Review" option. You can post your own copy or comment on ones that are already there.
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