January 2003

Four Easy Ways to Add Urgency to Your Copy By Bob Bly January 27, 2003 (03:45:32 pm)

Bob Bly gives you four ways to add urgency to your copy.

Interview with a Pro: How to Increase Response Rates Up to 100% Without Changing a Word, Part 1 – A Conversation With Ted Kikoler By Krister Maxe January 27, 2003 (03:44:30 pm)

Ted Kikoler reveals how design choices affect your package's success rate.

10 Essential Quick Tips Every Beginning Copywriter Should Know (And Use)
January 20, 2003 (03:44:20 pm)

Ten things every aspiring copywriter should know to increase their success.

How Masters Member Beverly Huttinger Landed Her First Test Mailing – Without Soliciting Clients
January 20, 2003 (03:42:52 pm)

In an interview, AWAI master copywriting member Beverly Huttinger shares how she landed her first test mailing.

It's Good to Know: When You're Writing to the Health Market
January 13, 2003 (03:34:36 pm)

Find out what every copywriter should know about the health market.

Secrets of a Master: Michael Masterson and Don Mahoney on Structure, Logic, and the Biggest Mistake Most Beginning Copywriters Make
January 13, 2003 (03:33:49 pm)

Master copywriters Michael Masterson and Don Mahoney put direct mail structure and logic under the microscope.

5 Things I Learned From Michael Masterson That Are Helping Me Achieve My Copywriting Goals By Krista Jones January 06, 2003 (03:33:35 pm)

Krista Jones shares how Michael Masterson has helped her achieve her copywriting goals.

Your Most Important New Year's Resolution By Michael Masterson January 06, 2003 (03:31:20 pm)

Michael Masterson reveals how to set your number one goal for the New Year.