Roadmap to Success:
The Copy Platform How to Write One and How to Use It
The next step in Bob’s process for writing controls is to create a copy platform. In addition to being an extremely helpful organizational tool for you, it’s an excellent method for communicating your ideas and plans to your client.
You can use this copy platform model as a template.
[Keep this link handy. I think you should use Bob’s model for all your copywriting assignments. Not only does it provide a strong outline for your writing but it gives your client the opportunity to see where you're headed with the promotion and correct anything you may have misunderstood in the beginning. I'm going to ask every member that submits an idea to me to submit it with a copy platform from now on. ]
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