May 2002

Secrets of the Masters: 10 Things Every Copywriter Should Know About How to Boost Response Rates With Graphic Design
May 28, 2002 (08:52:38 pm)

Master direct marketers reveal ten things you should know about design and how it impacts response.

Success Stories: Bob Bly Introduces Us to Graphic Artists Who Are Earning over $100,000 Working from Home By Bob Bly May 28, 2002 (08:50:02 pm)

Bob Bly shares the success stories of direct response graphic artists who earn a good income working from home.

How to Use Graphic Design in Your Package to Put Your Prospect in the Mood to Buy By Roger C. Parker May 28, 2002 (08:48:01 pm)

Discover how graphic design choices affect the success of your copy.

Marketing Insight: Michael Masterson on Fear and Greed By Michael Masterson May 13, 2002 (09:08:19 pm)

Michael Masterson tells you why fear and greed aren't the most powerful motivating emotions in your copy.

Success Story: AWAI’s Tom Schueneman Is Looking for Travel Writers
May 13, 2002 (09:03:46 pm)

In an interview, AWAI's Tom Schueneman reveals why he needs your travel stories.

Roadmap to Success: The Copy Platform How to Write One and How to Use It
May 13, 2002 (08:58:34 pm)

Once you've done your research on your product and audience, Bob Bly shows you how to get everything organized and keep your client in the loop.

You Got an Assignment – Here’s Your First Step to Writing a Winning Package By Bob Bly May 13, 2002 (08:55:35 pm)

Bob Bly reveals the steps every copywriter should take when first digging into a new assignment.