Getting Clients – Guaranteed: 6 Secrets from Bob Bly
We are proud to announce that Bob Bly will be a leading advisor and contributor to AWAI's upcoming "Getting Clients" program. You'll learn more details about this new program in future issues of The Golden Thread. Meanwhile, here are just a few of Bob's secrets on how to use self-promotion to sell your copywriting services:
- Never tell anyone that you are not busy and that you are looking for work. (Clients want to hire those who are successful, not those who are hungry.)
- Always put your name, address, and phone number on every piece you produce. This makes it easy for potential new business to reach you.
- Use direct mail to generate new business leads. A successful mailing of only 100 letters can often yield five to 10 highly qualified new prospects.
- Advertise your services in magazines aimed at advertising professionals. Try a variety of journals and different ads until you find which ones give the best results. Also, try both classified and display formats.
- Network. Don't be a recluse – be social. Attend meetings, seminars, and luncheons. Volunteer to work on committees. Become visible in the advertising community.
- When you're just starting out as a freelancer – or in slow periods later on – you need to spend 80 to 100 percent of your time on things that will generate income or on marketing. One query sent out or one follow-up call per day, at least, is a good goal – and a minimum if you have no assignments.
[The above excerpts are from Bob Bly's book "Write More, Sell More" which normally retails for $17.99 plus shipping and handling. If you would like to order a copy at a discounted price, send $15 to AWAI, 245 NE 4th Ave., Ste 102, Delray Beach, FL 33483 – or contact us with your credit card information. We'll cover all the shipping and handling charges.]
How to Land Clients in 21 Days with Just Your Computer
How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »
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