September 2001
Elements of a Strong Guarantee: The Three R's
September 10, 2001 (09:24:51 am)
Three elements that will make your guarantee more powerful.
Secrets of a Master: The Power of Social Proof
September 10, 2001 (09:16:59 am)
John Forde shares some of “Influence: The Power of Persuasion” author, Robert Cialdini's secrets for persuading people to make buying decisions.

“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”