Success Story: How Masters Member Beth Erickson Finds New Clients

So how do you pick up freelance clients? Easy. Good writers are in demand, especially as the economy softens. Companies need writers that get results. And if your copywriting pulls in responses, you'll get work.

Here are a few suggestions:

1. To start attracting clients, run a small ad in your local paper. As your expertise increases, place more ads in surrounding area papers. Maybe you'll want to write a snappy classified ad in the business section.
2. Join your local Chamber of Commerce. You'll meet the movers and shakers in your community and make invaluable contacts.
3. Send out a direct mail piece. I use a quarterly newsletter and it never fails to turn up something. You can write a sales letter complete with a reply form and buckslip, or you can keep it simple.
4. Set goals each day. Decide how many queries you'll send out – and then keep to your schedule. Sending one, three, five, or ten letters daily keeps the work flowing in at a consistent rate. (I've read that it takes a minimum of SEVEN exposures to your ad or sales materials before a client will respond.)
5. Don't be afraid to ask for what you want. If you're a stringer for your local newspaper, ask the editor if it's possible for them to run a small ad promoting your copywriting business. If you already have local clients, ask them to recommend your writing services to their friends.

If you have nerves of steel, you can call cold call perspective clients. I don't have nerves of steel so I haven't done that – yet. But I don't rule anything out until I've tried it once.

The possibilities are endless – and that's why this job is so great. The trick is to always have lots of irons in the fire. Find out what works for you … and then run with it.