August 2001
Success Story: How Masters Member Beth Erickson Finds New Clients
August 27, 2001 (02:41:40 pm)
AWAI member and successful copywriter, Beth Erickson, tells all about how she finds new clients.
How to Get Unstuck When a Big Job Stymies You August 27, 2001 (02:32:34 pm)
Michael Masterson shows how to overcome writer's block on big projects.
Secrets of a Master: How to Speak Directly and Personally to Your Reader by Banishing Passive Voice August 27, 2001 (02:30:24 pm)
Jen Steven reveals how you can better connect with readers by eliminating the passive voice from your copywriting.
Success Story: Congratulations to Glen Strathy on His First Control
August 13, 2001 (01:51:58 pm)
Brief look at the success of AWAI member, Glen Strathy's first control.
Secrets of a Master: How to Make "Yes" Irresistible August 13, 2001 (01:47:24 pm)
John Forde shows how to get your prospect to say, “Yes,” by taking away his reasons to say, “No.”
Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 2
August 13, 2001 (01:44:57 pm)
Arthur Johnson reveals his secrets to writing successful copy.
