Use Color to Evoke Emotion
If you're going to use color in a space ad or direct mail package, you need to know that different colors evoke different emotions and moods:
- Black = serious, sophisticated, elegant
- Blue = trustworthy, stable, serene, cool
- Brown = wholesome, organic, down-to-earth
- Gray = neutral, mature
- Green = safe, environmental, friendly
- Orange = emotional, positive, exciting
- Purple = opulent, contemporary, royal
- Red = passionate, negative, dangerous, hot
- White = pure, peaceful, clean
- Yellow = cheerful, sunny, cautious
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Published: July 30, 2001
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