• American Writers & Artists Inc.

Use Color to Evoke Emotion

If you're going to use color in a space ad or direct mail package, you need to know that different colors evoke different emotions and moods:

  • Black = serious, sophisticated, elegant
  • Blue = trustworthy, stable, serene, cool
  • Brown = wholesome, organic, down-to-earth
  • Gray = neutral, mature
  • Green = safe, environmental, friendly
  • Orange = emotional, positive, exciting
  • Purple = opulent, contemporary, royal
  • Red = passionate, negative, dangerous, hot
  • White = pure, peaceful, clean
  • Yellow = cheerful, sunny, cautious

The World’s Best “Job”

You can make $100,000 a year or more as a graphic designer … and best of all, you don’t even have to be able to draw a straight line!

What used to be a very complicated profession is now something you can learn and do on a standard computer – even if you have little or no “artistic” ability at all. Because this little-known, yet highest-paid, segment of the graphics industry happens to be the easiest. All you have to do is point and click with your mouse. Learn how easy it is to become a graphic designer today!