Learn How AWAI Masters Student Elizabeth Neely Landed Her First Client – And Beat Their Control!
Masters student Elizabeth Neely recently tested our strategies for finding freelance copywriting work – with great success! Her client – a national non-profit health charity – was thrilled. Her first letter brought in a 72% increase in the number of people who responded and a 28% increase in the average donation received.
Below, Elizabeth tells us how she did it…
"It started when I got a fundraising letter from the Alzheimer Society's national headquarters. As I was coached to do in AWAI's copywriting course, I contacted them (via e-mail) and asked if I could write a fundraising letter for them. After some phone tag, I spoke to the development director. She asked to see some samples of my writing. I faxed two of the assignment letters I wrote from the course to her on Friday. She liked what she saw, and by Monday I had my first assignment – thank you notes for donors.
"That went well, so I was asked to write a fundraising letter. I did additional research to supplement the background materials they gave me. And I managed to complete the letter in less than a week.
"After one revision, my letter was in the mail. And my client was very pleased with the results – a 72% increase in the number of people who responded and a 28% increase in the average donation received.
"Since then, they've asked me to write four more letters for them."
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Take Your Copywriting to the Next Level
Ready to take that all-important step from where you are now … to the “next level” of success? If so, you’ll need to master the bigger, deeper secrets of copywriting. And AWAI’s Master’s Program is the most comprehensive advanced program on copywriting ever created. Simply put, it’s a collection of all the most powerful copywriting secrets you’ll ever need to know to become a great copywriter.
